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4 Tips to improve holiday sales in E-commerce

4 Tips to improve holiday sales in E-commerce

Each year, there is about $30 – $40 billion spending in E-commerce holiday sales. That’s the reason why online business should take advantage of holiday and find some new ways to improve sales.

1, Write blog posts

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. Writing content that includes your products and the holiday terms (Christmas, holiday presents, holiday gifts, Christmas ideas, boy holiday gifts, girl Christmas gifts, ect.) will help your website rank better for these longer-tail niche keywords.  Make sure that you have strong call-to-action buttons on each of your blog posts that link to landing pages explaining holiday promotions for specific products or product categories.

4 Tips to improve holiday sales in E-commerce

2, Develop Promotional Landing Pages

Develop Promotional Landing Pages that are designed to target Holiday traffic. Entice your visitors to buy from you by giving them time-sensitive pricing incentives that are only available during the holidays.  Showcase your top performing products on holiday themed landing page with great offers.  “20% off when purchasing $50 or more before X date.”  “Free t-shirt included when you purchase before X date.”

4 Tips to improve holiday sales in E-commerce

Maybe your visitors are interested in your products, but not committed to purchasing immediately. Help convert these visitors to customers by giving them incentive to sign up for exclusive promotional offers.  “Sign up for exclusive holiday deals only available for existing or new subscribers.  This Special will expire on X Date.  Sign up now to secure your discount!”

3, Send Holiday marketing emails

Send Holiday marketing emails and use lead nurturing.  Increase your holiday revenue by nurturing your visitors that haven’t committed to a purchase and rewarding your existing customers with exclusive offers.   Existing customers have already purchased from you and like your products — reward and entice them to buy more for their friends and family!  Send an email reminding your existing customers that the holidays are quickly approaching, and that you are offering them an exclusive, limited time offer.   Give a coupon code with a reminder that this code will expire by “X” date.  Make sure that this email includes links back to either your blog posts about your most popular seasonal items or landing pages designed to show additional value for shopping early.

4, Use social media

Monitor and promote your brand and products in social media with holiday keywords.  Monitoring and promoting your most popular products is essential for eCommerce stores in 2010.  Tracking holiday centric keywords is an advanced skill that can help you sell more.

4 Tips to improve holiday sales in E-commerce

Anyway, for retailers both online and offline, having a POS system in a store is necessary. That’s why a business need to purchase Magento POS ipad.

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